Powered Predicts is a culmination of an extensive body of research that seeks to underpin the emerging trends in media, marketing and advertising, designed to give SMBs a crystal ball into the year ahead.
Insight 7:
Longer Form Renaissance.
Media Placement. Placing your ad within long-form engaging content drives an increase user recall. According to Think TV ads Ads shown on TV are remembered for 9x longer.*
Quality not quantity. When you're working on your content creation, whether it's posts or reels, focus on quality rather than quantity. Consider a long Instagram post that users can dwell on or a longer-form reel with top tips
Be Authentic. The advantage of being a small business, you become much more relatable. With a team of 10-20 employees, it's easy to introduce them on your website. Something as simple as a 'Meet the Team' page can demonstrate that your team is genuinely passionate about providing customers with a great experience.
Multidimensional Athletes.
Cultural Moments. Consider creative ways to integrate creative messaging with key cultural sporting moments.
Scale. As audiences continue to gravitate to live sports in droves, it’s never been a better time to deliver scale in your campaign.
Rich targeting data. By utilising our interest targeting you can reach sporting audience segments which covers everything from AFL and NRL fans to tennis and cricket fans.
Creativity’s Next Frontier
Big & Small Players. We've seen the uptake of AI by huge global brands such as Coke. Coca-Cola® Y3000 Zero Sugar, which was co-created with both human and artificial intelligence, incorporating perspectives from fans around the world combined with insights gathered from AI. And now, with AI tools like in Nine Ad Manager, AI technology is not just for the big players; smaller businesses can also create reasonable-quality images, language, sound, or video.
Chat Bot. We are using AI with our chat bot so support is available 24/7 but of course if you need further support you can speak to a human - our brilliant customer success team members!
Nine Ad Managers Next Frontier. We are creating a roadmap for integrating audio and digital into the Nine Ad Manager, so it becomes a one-stop shop for all your full-funnel marketing needs.
*https://thinktv.com.au/facts-and-stats/tv-delivers-a-bigger-sales-impact/