Our data for interest and behaviour targeting is collected from our 9Tribes which is Nine’s audience segmentation comprising a large number of audience segments across nine
verticals.
Our tribes are based on incredibly rich and credible data from our authenticated
users enabling partners with the best targeting capability of any local
Australian media organisation.
They have been built using Nine’s addressable data set and the billions of first
party data signals captured from Australians interacting with our content
universe, through every touch point, every month.
When creating your campaign you can select from the below categories -
Affluence
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High Affluence
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Low Affluence
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Medium Affluence
Auto
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Commercial Vehicle Intenders
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Electric Vehicle Intenders
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European Car Intenders
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Premium SUV Intenders
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SUV Intenders
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Small Hatchback Intenders
Dining
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Fast Food Consumers
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Restaurant Diners
Education
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High Education Spenders
Entertainment
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Concert/Theatre Goers
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Games
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Heavy TV Streamers
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Millennials
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Tech Enthusiasts
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Theatre + Culture Seekers
Finance
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Credit Card Intenders
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High Net Worth Households
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Home Loan Intenders
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Insurance Policy Holders
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Personal Investors
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Personal Loan Intenders
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SME Business Decision Makers
Food
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Foodies
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Grocery Buyers
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Grocery Buyers With Kids
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Health Food Consumers
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Total Grocery Buyers
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Total Grocery Buyers With Kids
Life stage
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Couples With Kids
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Couples Without Kids
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Older Couples & Retirees
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Older Families
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Singles
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Young Families
Lifestyle
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Fitness & Wellness Enthiusiats
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Pet Owners
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Single and Double Income Households With No Kids
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Young Mums
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Young Urban Females
Luxury
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Luxury Good Buyers
Property
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Apartment Dwellers
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Home Buyers
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Home Owners
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Movers
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Property Investors
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Renovators and DIY Enthusiasts
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Renters
Retail
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Camera and Photography Shoppers
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Children's Apparel Shoppers
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Computer and Software Buyers
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Consumer Electronic Buyers
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Department Store Shoppers
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Furniture Buyers
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Home Improvement Spenders
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Men's Fashion Shoppers
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Office Supplies Purchasers
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Online Shoppers
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Pharmacy Visitors
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Sporting Goods Shoppers
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Women's Fashion Shoppers
Services
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Accounting and Legal Service Users
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Cleaning and Exterminating Service Users
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Dry Cleaning and Laundry Service Users
Sport
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AFL Fans
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Cricket Fans
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Golf Fans
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NRL Fans
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Netball Fans
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Sports Fans
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Tennis Fans
Travel
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Adventure Travellers
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Budget Travellers
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Cruise Enthusiasts
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Domestic Travellers
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Family Travellers
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Global Event Traveller
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Holiday Spenders
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Hotel Stayers
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Indulgent Foodie Travellers
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International Travellers
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Luxury Cruisers
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Luxury Experential Travellers
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Pet Travellers
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Retiree Travellers
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Short Stay Holiday Travellers
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Sustainable Eco Traveller
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Travel Intenders
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Wine Region Explorers