Powered Predicts is a culmination of an extensive body of research that seeks to underpin the emerging trends in media, marketing and advertising, designed to give SMBs a crystal ball into the year ahead.
Insight 4:
Masculinity Recalibrating.
Interest/ Behaviours & Show Targeting. We offer gender demographic targeting options, but instead of solely targeting men around NRL content and women through Married At First Sight, consider using our interests and behaviours segments to reach your audience. While these shows may attract a specific gender demographic, your marketing will be more effective by layering interests and behaviours.
Insight 5:
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Reality Check.
Use AI as a Tool. Despite the challenges surrounding AI, it can be a tool to support small and medium-sized businesses (SMBs). As a small business, you're often wearing many hats, so consider how you can use tools such as ChatGPT to generate ideas for social media posts and eDMs. It can help you come up with creative and relevant content ideas based on your business niche, target audience, and current trends.
Trusted Media Placement. YouTube is now implementing a content warning system for videos featuring convincingly realistic generative AI on its platform. It’s increasingly vital for brands to position themselves within credible and trusted environments. Television continues to offer the advantage of being inherently brand-safe.
AI audio + voice upload. With Nine Ad Manager, you can upload your own audio, which can make the ad more personal. When utilising the AI voice-over feature, phonetically writing out the script can improve its accuracy and effectiveness. You can even upload your own audio, adding authenticity and building more trust and credibility.
Insight 6:
Crisis Commerce.
Profit-friendly Offers. Given the current economic climate and the cost of living crisis, consumers are spending less or actively seeking deals. November retail sales increased 2.2% year on year as bargain hunters took advantage of Black Friday sales.* While offering significant discounts can be challenging for SMBs, consider promoting profit-friendly offers such as extended returns, free shipping, click and collect, or gifts with purchase.
Shop Local. The most effective way for locals to support their communities is by shopping locally and utilising local services. Leverage your small scale to your advantage: Embrace the 'shop local' sentiment and emphasise your personal touch, in-person experience, or local story
Trusted Content. During tough economic times, people are being more considered with how they spend their money. Aligning in a trustworthy and credible media environment is more important than ever because it helps build consumer confidence and fosters brand credibility, ultimately driving long-term success.