Powered Predicts is a culmination of an extensive body of research that seeks to underpin the emerging trends in media, marketing and advertising, designed to give SMBs a crystal ball into the year ahead.
Insight 1:
Full Spectrum of Feels.
Take Customers on a journey. Connecting with customers by sharing your journey to starting your business can be a powerful strategy. Adding personal touches, such as a thank-you note with an online purchase or exceeding customer expectations in the services you provide, can be a simple and effective way to evoke emotions.
Emotional Programming. We have a range of shows that are about emotion through reality & drama, or sport – think The Summit, Married at First Sight or sporting powerhouses such as NRL, Rugby Union or Tennis. Consumers tend to be much more engaged when watching these shows which drives stronger engagement in advertising too.
Insight 2:
Simplifying a Complex World.
Google. Utilize free tools like Google My Business Profile. This allows you to take charge of how your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services.
Simplify the Process. Keep the booking/purchase/enquiry process simple. Make it very easy for customers to connect with you or make a purchase. Ensure your website is optimized for mobile devices too.
AI Tool. We have integrated the AI tool into Nine Ad Manager to simplify the process for you when booking a campaign. Use our simple creative builder tool to create your perfect TV ad in minutes.
Insight 3:
Sonic Boom.
Cover Songs. You don’t need big marketing budgets to integrate powerful music into your creative. Recently, a solar panel company used a cost-effective cover of the Beatles' 'Here Comes the Sun' to evoke emotions and synergy with the brand.
Consistency is key. You don’t need a fancy logo either, but keeping your logo or brand colours consistent helps build your brand identity. You can even integrate these bespoke colours into the AI tool to maintain brand consistency in your creative.
Free Tracks. And bringing the power of music and the AI tool together, we have hundreds of tracks for free on the back so you can adjust the audio until you find the right fit for your brand.